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Project

PRICELESS PETS



Overview
There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there's no difference between pure-bred animals and shelter animals. To show this, we invited one pet shop to lend its displays for one day. We replaced the animals for sale with pets for adoption. Without telling people.



credits
art direction
Augusto Correia, Bob Ferraz

copy
Bob Ferraz, Augusto Correia

photography
Bruno Rodrigues, Bianca Pimenta

production
Visorama, Sonido

client
Purina, Quatro Patinhas NGO

agency
NBS / Dentsu Aegis Network, Rio de Janeiro, Brazil

awards
Cannes Lions - Bronze Health
Cannes Lions - Finalist Health
Cannes Lions - Finalist Media
Cannes Lions - Finalist PR
Best Ads - Best Outdoor of the Week
Contagious Mag - Published on #43










MY ROLEconcept, art direction, copy, video case storytelling and storyboard, video editing, sound editing etc.





Project

DRAWING
THE TRUTH



Overview
Childhood obesity is a delicate issue. Talk to parents about their own children's poor eating habits is a dangerous ground. We found a way to make parents see their mistakes on their children's eating problems by using their own kids to reach their conscience.



credits
art direction
Augusto Correia, Bruno Foscaldo, Felipe Tamanini

copy
Guilherme Machado

production
Dínamo

client
Amil

agency
Artplan, Rio de Janeiro, Brazil












MY ROLEconcept, art direction, copy, video case storytelling and storyboard, video editing, sound editing etc.






Project

DOMINO'S STEADY PIZZA



Overview
Delivery Fail. Everybody has heard or suffered from it some time in their lives. It's without doubt the major problem of every pizza delivery service in the world. Including Domino's. It's really hard to keep a good image if the product that arrives at your clients' door is not at all what you have advertised. That's why we created Domino's Steady Pizza.



credits
art direction
Augusto Correia

copy
Augusto Correia, Pedro Rosas,
Henrique Louzada

creative technologist
Leonardo Marçal

engineering research
Augusto Correia, Pedro Rosas

client
Domino's

agency
Artplan, Rio de Janeiro, Brazil

awards
Cannes Lions - Finalist Design
Cannes Lions - Finalist Direct
Young Guns - Silver Design
Young Guns - TOP 20 Guns
El Ojo - Finalist Innovation
El Ojo - Finalist Design
Epica - Finalist Creative Technology
Epica - Finalist Retail Services
Creativity Awards - Honorable Mention
CCRJ - Merit Outdoor
CCRJ - Merit Design
CCRJ - Finalist Integrated
Ad Age Creativity - Pick of the Day
Ad Age Creativity - 1st place in TOP20
Ad Forum - Top5 of the Week
Best Ads - Best Outdoor of the Week









MY ROLEconcept, art direction, copy, engineering research, design, video case storytelling and storyboard, video editing, sound editing etc.






Project

CLASSICALS BEHIND
THE CLASSICS



Overview
Banner campaign on You Tube to promote the Brazilian Symphony Orchestra's concerts season.
To attract people to a music genre they don't usually listen to (and sometimes they think it's boring) we used classic movies to make people aware that they already like it. They just didn't notice.



credits
art direction
Augusto Correia, Leonardo Marçal, Rodrigo Lopes

copy
Augusto Correia, Leonardo Marçal, Rodrigo Lopes

web developing
Leonardo Marçal

production
Augusto Correia, Leonardo Marçal, Tycoon

client
Brazilian Symphony Orchestra

agency
Artplan, Rio de Janeiro, Brazil

awards
Cannes Lions - Silver Direct
Cannes Lions - Finalist Direct
D&AD - Graphite Pencil Digital
Clio - Silver Digital
Epica - Gold Interactive
Epica - Bronze Direct
El Ojo - Silver Interactive
El Ojo - Silver Direct
FWA - Public Shortlist
NYF - Finalist Digital
NYF - Finalist Branded Content
NYF - Finalist Direct
Webby Awards - Nominee
Webby Awards - Nominee
Webby Awards - Official Honoree
Cresta - Finalist Digital
Billboard Awards - Finalist Digital
Billboard Awards - Finalist Innovative
IAC Awards - Best of Show
IAC Awards - Winner
Creativity Awards - Best in Show
Creativity Awards - Gold
Summit - Silver
W3 Awards - Silver
W3 Awards - Silver
W3 Awards - Silver
W3 Awards - Silver
Young Guns - Shortlist Digital
Colunistas Brasil - Gold Digital
Colunistas Brasil - Gold Digital
Colunistas Rio - Gold Digital
Colunistas Rio - Gold Digital
Colunistas Rio - Gold Digital
Pororoca - Finalist
ABP - Bronze Digital
CCSP - Finalist Direct
Best Ads - Best Interactive of the Week
Ads of the World - Silver Best Online
Ihaveanidea - Top 10
Directory Mag - Published on #28








MY ROLEconcept, art direction, copywriting, video case storytelling and storyboard, video editing, sound editing.





Project

CLASS OF CLASSICS



Overview
It's hard to change habits of teenagers and young adults. To really change the perception of classical music and the orchestra we had to go deeper. We had to plant the seed among children. Children don't have established habits and tastes. Everything is new and that's the exact moment that is possible to insert classical music in their culture.
See the app in action:
App Store / Google Play




credits
art direction
Augusto Correia, João Santos

copy
Guilherme Machado, Roberto Vilhena, Rodrigo Lopes, Leonardo Marçal

art assistant
Igor Hermes

production
Luego, Tycoon

client
Brazilian Symphony Orchestra

agency
Artplan, Rio de Janeiro, Brazil

awards
Cannes Lions - Finalist Mobile
FWA - Mobile of the Day
Best Ads - Best Interactive of the Week








MY ROLEconcept, art direction, copy, video case storytelling, video editing etc.



 
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