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Project

DOMINO'S STEADY PIZZA



Overview
Delivery Fail. Everybody has heard or suffered from it some time in their lives. It's without doubt the major problem of every pizza delivery service in the world. Including Domino's. It's really hard to keep a good image if the product that arrives at your clients' door is not at all what you have advertised. That's why we created Domino's Steady Pizza.



credits
art direction
Augusto Correia

copy
Augusto Correia, Pedro Rosas,
Henrique Louzada

creative technologist
Leonardo Marçal

engineering research
Augusto Correia, Pedro Rosas

client
Domino's

agency
Artplan, Rio de Janeiro, Brazil

awards
Cannes Lions - Finalist Design
Cannes Lions - Finalist Direct
Best Ads - Best Outdoor of the Week
Creativity Awards - Honorable Mention
Ad Age Creativity - Pick of the Day
Ad Age Creativity - 1st place in TOP20
Ad Forum - Top5 of the Week









MY ROLEconcept, art direction, copy, engineering research, design, video case storytelling and storyboard, video editing, sound editing etc.





Project

CLASSICALS BEHIND
THE CLASSICS



Overview
Banner campaign on You Tube to promote the Brazilian Symphony Orchestra's concerts season.
To attract people to a music genre they don't usually listen to (and sometimes they think it's boring) we used classic movies to make people aware that they already like it. They just didn't notice.



credits
art direction
Augusto Correia, Leonardo Marçal, Rodrigo Lopes

copy
Augusto Correia, Leonardo Marçal, Rodrigo Lopes

web developing
Leonardo Marçal

production
Augusto Correia, Leonardo Marçal, Tycoon

client
Brazilian Symphony Orchestra

agency
Artplan, Rio de Janeiro, Brazil

awards
Cannes Lions - Silver Direct
Cannes Lions - Finalist Direct
Clio - Silver Digital
Epica - Gold Interactive
Epica - Bronze Direct
El Ojo - Silver Interactive
El Ojo - Silver Direct
FWA - Public Shortlist
NYF - Finalist Digital
NYF - Finalist Branded Content
NYF - Finalist Direct
Webby Awards - Nominee
Webby Awards - Nominee
Webby Awards - Official Honoree
Cresta - Finalist Digital
Creativity Awards - Best in Show
Creativity Awards - Gold
Summit - Silver
W3 Awards - Silver
W3 Awards - Silver
W3 Awards - Silver
W3 Awards - Silver
Young Guns - Shortlist Digital
Colunistas Brasil - Gold Digital
Colunistas Brasil - Gold Digital
Colunistas Rio - Gold Digital
Colunistas Rio - Gold Digital
Colunistas Rio - Gold Digital
Pororoca - Finalist
ABP - Bronze Digital
CCSP - Finalist Direct
Best Ads - Best Interactive of the Week
Ads of the World - Silver Best Online
Ihaveanidea - Top 10
Directory Mag - Published on #28








MY ROLEconcept, art direction, copywriting, video case storytelling and storyboard, video editing, sound editing.





Project

THE SOCIAL
HOME TOUR



Overview
We had a challenge in our hands: sell a new real estate venture based on the tailor made concept in a market that is always promising a "home made for you".  We used the decorated model apartment as platform to build an ambient media/POP strategy that uses technology to reach people emotionally.



credits
art direction
Augusto Correia, Moacyr Marques

copy
João Resende, Rodrigo Lopes

client
Carvalho Hosken

agency
Artplan, Rio de Janeiro, Brazil

awards
One Show Interactive - Merit
One Show Interactive - Merit
One Show Advertising - Merit
Webby Awards - Nominee
Webby Awards - Official Honoree
Webby Awards - Official Honoree
FWA - Site of the Day
FWA - Public Shortlist
New York Festivals - Finalist Digital
Midas - Gold Promo
Midas - Gold POP
Creativity Awards - Platinum Ambient
Creativity Awards - Silver Digital POP
Bees Awards - Winner
Bees Awards - Nominee
Bees Awards - Nominee
Bees Awards - Nominee
Bees Awards - Nominee
Facebook Studio - Selected for Gallery
ABP - Silver Promo
CCRJ - Merit Digital
CCSP - Merit Direct
Colunistas Brasil - Gold Promo
Colunistas Brasil - Gold Direct
Colunistas Brasil - Gold Outdoor
Colunistas Rio - Gold Promo
Colunistas Rio - Gold Direct
Colunistas Rio - Gold Outdoor
Tomorrow Awards - Finalist
El Ojo - Finalist Promo
Ad Age Creativity - Spot of the Day
Best Ads - Best Outdoor of the Week
Contagious Mag - Published on #30
Contagious Mag - Most Contagious 2012
Directory Mag - Published on #26
GDR Report - Selected






MY ROLEconcept, art direction, object design, tech logics, video case storytelling and storyboard.





Project

THE SOCIAL
HOME TOUR 2.0



Overview
The enhanced version of the successful campaign
"The Social Home Tour" experience.



credits
art direction
Augusto Correia, Moacyr Marques

copy
Augusto Correia, Rodrigo Lopes, João Resende

client
Carvalho Hosken

agency
Artplan, Rio de Janeiro, Brazil

awards
Cannes Lions - Finalist Direct
Cannes Lions - Finalist Mobile
Cannes Lions - Finalist Branded Content
Epica - Silver Interactive
El Ojo - Silver Interactive
El Ojo - Finalist Direct
El Ojo - Finalist Mobile
FWA - Mobile of the Day
NYF - Finalist Digital
NYF - Finalist Outdoor
NYF - Finalist Outdoor
Midas - Gold Digital
Midas - Gold Interactive
Midas - Gold POP
Midas - Gold Social Media
Midas - Silver Real Estate
Smarties - Gold
Smarties - Finalist
W3 Awards - Best In Show
W3 Awards - Gold
W3 Awards - Silver
Creativity Awards - Platinum POP
Creativity Awards - Platinum Guerilla
Summit - Gold
Wave - Bronze Cyber
Colunistas Brasil - Grand Prix Promo
Colunistas Rio - Grand Prix Promo
Colunistas Rio - Gold Promo
Pororoca - Silver
ABP - Silver Promo
ABP - Bronze Mobile
Google Creative Sandbox - Featured by Google request







MY ROLEconcept, art direction, copywriting, object design, tech logics, video case storytelling and storyboard.




Project
SEX, ________
& ROCK'N'ROLL


Overview
Rock in Rio is the world’s greatest music festival.
Due to its importance, the Government of Brazil
asked us for a anti-drugs campaign. The task was hard. A rock’n’roll festival standing against drugs?
How could we do that without the risk of damaging
the festival’s image? How to effectively reach a public tired of theses messages telling them what to do? See the work in action.



credits
art direction
Augusto Correia

copy
João Resende

creative developing
Leonardo Marçal

client
Rock in Rio, Ministry of Justice

agency
Artplan, Rio de Janeiro, Brazil

awards
Epica - Silver Interactive
Billboard Awards - Winner PR
Clio - Finalist Digital
ABP - Grand Prix Digital
FWA - Public Shortlist
Young Guns - Bronze PR
New York Festivals - Finalist Digital
Global Awards - Global Award Digital
Creativity Awards - Gold Digital
Summit - Silver
W3 Awards - Gold
W3 Awards - Silver
CCRJ - Merit Integrated
Colunistas Brasil - Gold Digital
Colunistas Brasil - Gold Integrated
Colunistas Rio - Grand Prix Digital
Colunistas Rio - Gold Digital
Colunistas Rio - Gold Integrated
Pororoca - Silver
Ministry of Justice - Merit
Best Ads - Best Interactive of the Week







MY ROLEconcept, art direction, tech logics, information architecture, video case storytelling and storyboard.



 
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