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Project

PRICELESS PETS



Overview
There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there's no difference between pure-bred animals and shelter animals. To show this, we invited one pet shop to lend its displays for one day. We replaced the animals for sale with pets for adoption. Without telling people.



credits
art direction
Augusto Correia, Bob Ferraz

copy
Bob Ferraz, Augusto Correia

photography
Bruno Rodrigues, Bianca Pimenta

production
Visorama, Sonido

client
Purina, Quatro Patinhas NGO

agency
NBS / Dentsu Aegis Network, Rio de Janeiro, Brazil

awards
Best Ads - Best Outdoor of the Week










MY ROLEconcept, art direction, copy, video case storytelling and storyboard, video editing, sound editing etc.





Project

CLASS OF CLASSICS



Overview
It's hard to change habits of teenagers and young adults. To really change the perception of classical music and the orchestra we had to go deeper. We had to plant the seed among children. Children don't have established habits and tastes. Everything is new and that's the exact moment that is possible to insert classical music in their culture.
See the app in action:
App Store / Google Play




credits
art direction
Augusto Correia, João Santos

copy
Guilherme Machado, Roberto Vilhena, Rodrigo Lopes, Leonardo Marçal

art assistant
Igor Hermes

production
Tycoon

client
Brazilian Symphony Orchestra

agency
Artplan, Rio de Janeiro, Brazil










MY ROLEconcept, art direction, copy, video case storytelling, video editing etc.






Project

DOMINO'S STEADY PIZZA



Overview
Delivery Fail. Everybody has heard or suffered from it some time in their lives. It's without doubt the major problem of every pizza delivery service in the world. Including Domino's. It's really hard to keep a good image if the product that arrives at your clients' door is not at all what you have advertised. That's why we created Domino's Steady Pizza.



credits
art direction
Augusto Correia

copy
Augusto Correia, Pedro Rosas,
Henrique Louzada

creative technologist
Leonardo Marçal

engineering research
Augusto Correia, Pedro Rosas

client
Domino's

agency
Artplan, Rio de Janeiro, Brazil

awards
Cannes Lions - Finalist Design
Cannes Lions - Finalist Direct
Best Ads - Best Outdoor of the Week
Creativity Awards - Honorable Mention
Ad Age Creativity - Pick of the Day
Ad Age Creativity - 1st place in TOP20
Ad Forum - Top5 of the Week









MY ROLEconcept, art direction, copy, engineering research, design, video case storytelling and storyboard, video editing, sound editing etc.





Project

CLASSICALS BEHIND
THE CLASSICS



Overview
Banner campaign on You Tube to promote the Brazilian Symphony Orchestra's concerts season.
To attract people to a music genre they don't usually listen to (and sometimes they think it's boring) we used classic movies to make people aware that they already like it. They just didn't notice.



credits
art direction
Augusto Correia, Leonardo Marçal, Rodrigo Lopes

copy
Augusto Correia, Leonardo Marçal, Rodrigo Lopes

web developing
Leonardo Marçal

production
Augusto Correia, Leonardo Marçal, Tycoon

client
Brazilian Symphony Orchestra

agency
Artplan, Rio de Janeiro, Brazil

awards
Cannes Lions - Silver Direct
Cannes Lions - Finalist Direct
Clio - Silver Digital
Epica - Gold Interactive
Epica - Bronze Direct
El Ojo - Silver Interactive
El Ojo - Silver Direct
FWA - Public Shortlist
NYF - Finalist Digital
NYF - Finalist Branded Content
NYF - Finalist Direct
Webby Awards - Nominee
Webby Awards - Nominee
Webby Awards - Official Honoree
Cresta - Finalist Digital
Creativity Awards - Best in Show
Creativity Awards - Gold
Summit - Silver
W3 Awards - Silver
W3 Awards - Silver
W3 Awards - Silver
W3 Awards - Silver
Young Guns - Shortlist Digital
Colunistas Brasil - Gold Digital
Colunistas Brasil - Gold Digital
Colunistas Rio - Gold Digital
Colunistas Rio - Gold Digital
Colunistas Rio - Gold Digital
Pororoca - Finalist
ABP - Bronze Digital
CCSP - Finalist Direct
Best Ads - Best Interactive of the Week
Ads of the World - Silver Best Online
Ihaveanidea - Top 10
Directory Mag - Published on #28








MY ROLEconcept, art direction, copywriting, video case storytelling and storyboard, video editing, sound editing.





Project

THE SOCIAL
HOME TOUR



Overview
We had a challenge in our hands: sell a new real estate venture based on the tailor made concept in a market that is always promising a "home made for you".  We used the decorated model apartment as platform to build an ambient media/POP strategy that uses technology to reach people emotionally.



credits
art direction
Augusto Correia, Moacyr Marques

copy
João Resende, Rodrigo Lopes

client
Carvalho Hosken

agency
Artplan, Rio de Janeiro, Brazil

awards
One Show Interactive - Merit
One Show Interactive - Merit
One Show Advertising - Merit
Webby Awards - Nominee
Webby Awards - Official Honoree
Webby Awards - Official Honoree
FWA - Site of the Day
FWA - Public Shortlist
New York Festivals - Finalist Digital
Midas - Gold Promo
Midas - Gold POP
Creativity Awards - Platinum Ambient
Creativity Awards - Silver Digital POP
Bees Awards - Winner
Bees Awards - Nominee
Bees Awards - Nominee
Bees Awards - Nominee
Bees Awards - Nominee
Facebook Studio - Selected for Gallery
ABP - Silver Promo
CCRJ - Merit Digital
CCSP - Merit Direct
Colunistas Brasil - Gold Promo
Colunistas Brasil - Gold Direct
Colunistas Brasil - Gold Outdoor
Colunistas Rio - Gold Promo
Colunistas Rio - Gold Direct
Colunistas Rio - Gold Outdoor
Tomorrow Awards - Finalist
El Ojo - Finalist Promo
Ad Age Creativity - Spot of the Day
Best Ads - Best Outdoor of the Week
Contagious Mag - Published on #30
Contagious Mag - Most Contagious 2012
Directory Mag - Published on #26
GDR Report - Selected






MY ROLEconcept, art direction, object design, tech logics, video case storytelling and storyboard.



 
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